Top Search Engine Optimization Metrics Defined

While it can be difficult to keep up with every algorithm change Google rolls out, there are still some metrics that you can keep an eye on to monitor the SEO progress of your site. Here are some of the top SEO metrics to help gauge the health of your site’s SEO: Backlinks A backlink […]

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Organic SEO vs PPC Advertising | Determining the Best Digital Marketing Plan

If you’re working on creating an online marketing plan for your website, you may be having a difficult time deciding whether you should put your efforts into developing your SEO in order to obtain organic traffic from Google, or if you should use PPC (Pay Per Click) advertising instead. In this article, we will look […]

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